Can a Business or Employee Be Sued for Sharing a Post on Social Media?

Social Media Sharing Risks for Business in Texas

In today’s fast-paced digital world, sharing posts on social media has become second nature. However, the legal implications of such actions are often overlooked. Businesses and employees alike may face significant legal risks when engaging in the seemingly harmless act of sharing content online. This blog post explores whether you can be sued for sharing a post on social media, the potential legal liabilities involved, and ways to avoid legal pitfalls.

Understanding the Legal Risks: Defamation and the Republication Doctrine

In Texas and many other jurisdictions, the act of sharing a post on social media may expose an individual or a business to defamation claims. Defamation generally involves making a false statement about someone that damaged their reputation. It is categorized into two types:

  1. Slander: Verbal defamation.
  2. Libel: Written or published defamation, including posts shared on social media.

Under the Republication Doctrine, sharing defamatory content is considered a form of republication. This means that even if you didn’t create the original content, you could still be held liable for disseminating it. For example, if a business’s social media manager shares a post falsely alleging that an individual engaged in illegal activity, the business could face a libel lawsuit.

Key Defenses Against Defamation Claims

While the risks of defamation are significant, there are legal defenses that can protect individuals and businesses:

  1. Truth: Truth is an absolute defense against defamation. If the statement in the shared post is factual and verifiable, defamation claims will not stand.
  2. Opinion: Statements that are clearly opinions rather than factual assertions are typically not actionable. For example, saying, “This business has poor customer service” is subjective and not likely to result in a lawsuit.
  3. No Malice: Public figures suing for defamation must prove actual malice—that the statement was shared with knowledge of its falsity or reckless disregard for the truth.

Understanding these defenses can provide a framework for assessing potential liability before sharing a post.

Copyright Issues: A Hidden Minefield

Beyond defamation, sharing posts may also lead to copyright infringement claims. Content such as photos, videos, and written works are protected under copyright law. Republishing copyrighted material without proper authorization, even in the form of a social media share, may violate the rights of the original creator.

For example, if an employee reposts a photo on a business’s social media account without obtaining permission, the business could face legal consequences. To avoid this, businesses should:

  1. Obtain licenses or permissions for copyrighted materials.
  2. Use content from public domain sources or with Creative Commons licenses.
  3. Train employees on intellectual property laws.

Best Practices for Businesses and Employees

To minimize the risks of legal liability when sharing content on social media, consider the following best practices:

  1. Verify the Accuracy of Content: Before sharing, ensure the content is factual and not defamatory.
  2. Cite Sources and Obtain Permissions: When sharing copyrighted materials, provide proper attribution or seek authorization.
  3. Develop a Social Media Policy: Create guidelines for employees to follow when representing the business online.
  4. Consult Legal Counsel: When in doubt, consult an attorney to assess potential legal risks.

    By implementing these measures, businesses and employees can navigate the complexities of social media sharing with confidence and legal protection.

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